Big Marlin Group

Opportunity card: three directions

Same content, same brand tokens, three different skeletons. Every colour, the type scale and the uppercase pill come from bmg-design-system-2026. They differ in which part of that system they lean on, and in how each one renders the thing this pitch is actually about: a position the prospect doesn't occupy yet.

A · Statement

The foundations, at full size

The system specifies display type up to 84px. Today's card sets its biggest number at 24. This is the brand's own scale taken literally: one number, one rule, one ask, on white. No filled containers except the pill.

The empty slot is typographic. The money sits in a measured void with nothing competing for it.

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B · Rail

The signature pill, load-bearing

The style guide names the teal pill rail a signature brand function. Here it stops being navigation and becomes the argument's spine. The most literal of the three, and the most obviously BMG at a glance.

The empty slot is the picture: three vacant ad rows, then the prospect's own name in a dashed placeholder.

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C · Depth

The sanctioned gradient moment

The guide reserves gradient and glass for moments that need depth, on a multicolor field, with a functional purpose. That's one moment per card, and this is it: a teal-to-navy field with the vacancy floating on it.

The empty slot is the glass panel, holding the prospect's name over nothing.

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All three are the paid card with the live Gloucester County numbers, so the comparison is honest. None of them is wired into the skill yet. Pick one, or mix: the pieces are independent, so C's hero can sit on top of A's body, or B's vacancy strip can drop into any of them.